Bram Berkien's profile

2022 kit launch campaign for Team Jumbo-Visma

2022 kit campaign shoot in Girona 
Client: Team Jumbo-Visma
Cycling team Jumbo-Visma tasked me with shooting a series of series to showcase their new 2022 kit. These images are used to launch the new kit and are also supplied to media. 
These images were shot on the gorgeous coastal road near Girona, Spain. The biggest challenge on shoots like these is logistics. The riders follow a strict training schedule, so a shoot shouldn't take too long or be too demanding physically.
In addition, the shoot takes place a few weeks before the kit is launched. Just one cycling-savvy bystander is enough for the kit to be leaked, so time is of the essence while shooting. 
To make the shooting easier to do, we used a convertible car, allowing for a nearly 360 degree view of our subjects. The view between shots wasn't too bad either.
2022 kit launch campaign for Team Jumbo-Visma
Published:

2022 kit launch campaign for Team Jumbo-Visma

Published: