Factors Influencing Customer Behaviour
Consumer behaviour varies according to a variety of circumstances.
Are you curious?
Then we'll look at the topical aspects that influence client behaviour. There are mostly five types;
i. Psychological Factors
Psychological elements are the most important denominators in determining the influence of MLM products. Motivation, perception, learning, and beliefs are the four components.
ii. Social Factors
Humans are sociable beings that like participating in social groupings. Humans, by nature, are constantly imitators of others.
In the garment industry, for example, if a single style of cloth goes viral, clients will favour that product above others.
iii. Cultural Factors
Consider the possibility that someone from another country is visiting your country. You both have distinct cultures and habits. Right? We can say that a person's buying habits are influenced by the various cultures that he or she adheres to. Culture, subculture, and social class are all factors in this category.
iv. Personal Factors
Another crucial component that influences a customer's behaviour is his or her personality. These personal factors differ from person to person, resulting in diverse perspectives and consumer behaviour. Personal characteristics include age, income, occupation, and way of life.
v. Economical Factors
Customers' attitudes can be influenced by their money. Personal income, household income, consumer credit, liquid assets, and savings are examples of economic factors.
