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【KLAR】- Branding & Packaging


【KLAR HYDRA-BOOST SERUM】

KLAR “clear” in German language, carrying the meaning of crystal clear liquid to match with the brand's essential of maintaining hydrated skin.


Key visual concept inspired by the combination of water droplets and the boosting impact. Blur effect apply on the main visual brings out the experience of the serum - gentle and does not irritate the skin.

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Art Direct : YeeYn
Concept & Design : Xile

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【KLAR】- Branding & Packaging
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【KLAR】- Branding & Packaging

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