The art of conveying value in the telecommunications industry
Challenge:
Is to help Vodacom to (re)engage with South African customers by suggesting new and truly unique ways to add value that will meet customer needs.
Through building unique offerings which convey value, Vodacom wants to (re)engage and (re)connect the people.
The Idea:
With the advent of data in our world, mobile is no longer just a telephone, It’s become the newspaper you read in the morning, the TV you watch while lying down in the evening, and after the pandemic, it became your conference room.
Look at how you use data to see how your life is going.
The idea is about the additional value provided by Vodacom along with the data to attract customers with different interests.
Vodacom EXTRA is a data packages designed according to the interests of each customer, for example:
Extra Drama: For fans of drama, and It Includes a subscription in Netflix (or similar to)
Extra Music: For fans of music, and It Includes a subscription in Sptify (or similar to)
Extra Sport: For sports fans, and It Includes a subscription in Bein Sport (or similar to)
Extra Study (or Business): Includes a subscription in zoom (or similar to)
With additional combined packages, as it is possible to combine more than one package according to the customer's need.
Thank You
