Redefining Deliveries
Four E Logistik is a startup delivery company based in Nigeria, with an aim of causing a disruption in the delivery industry in the country. Founded by Nigerian-German residents, the aim is to grow the company beyond the shores of Nigeria and grow into a global delivery powerhouse.
The challenge was to create an identity for Four E Logistik that tells her brand story, that shows a company looking to do things differently, leveraging on the factors that currently hinder the delivery industry.
![brand identity branding creative delivery delivery service identidade visual identity Logistics speed visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c85031121888977.60cf0d213fb71.jpg)
![brand identity branding creative delivery delivery service identidade visual identity Logistics speed visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3ac871121888977.60cf34015df01.jpg)
![brand identity branding creative delivery delivery service identidade visual identity Logistics speed visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f8e2a0121888977.60cf0d2140416.jpg)
![brand identity branding creative delivery delivery service identidade visual identity Logistics speed visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a45fa2121888977.60d4fcf5a35b8.gif)
A New Speedster In Town!
We began by defining a purposeful brand idea; Fast Deliveries. An action-driven strategy, positioning Four E Logistik as the smart choice, building trust, solving logistic issues whilst ensuring fast deliveries.
This idea informed every aspect of the brand, including her visual identity and language. A disruptive brand in a saturated space gives the business the ability to stand out amongst competitors. The new identity was built around speed, with the visual elements showing different shapes a speeding object can take.
![brand identity branding creative delivery delivery service identidade visual identity Logistics speed visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/67319c121888977.60cf119882978.gif)
![brand identity branding creative delivery delivery service identidade visual identity Logistics speed visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/49bd64121888977.60cf11988000f.jpg)
![brand identity branding creative delivery delivery service identidade visual identity Logistics speed visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9fb919121888977.60cf119880dce.gif)
![brand identity branding creative delivery delivery service identidade visual identity Logistics speed visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/91c9b4121888977.60cf1198815d8.jpg)
![brand identity branding creative delivery delivery service identidade visual identity Logistics speed visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/12fee6121888977.60cf119882231.jpg)
![brand identity branding creative delivery delivery service identidade visual identity Logistics speed visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/06a647121888977.60cf119882fd5.jpg)
Logistiks Made Easy
Four E Logistik aims to cut the hassle between ordering and delivering, eradicating distrust and reducing the headaches and stress involved in getting deliveries delivered in good condition.
![brand identity branding creative delivery delivery service identidade visual identity Logistics speed visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/870212121888977.60cf119880713.gif)
![brand identity branding creative delivery delivery service identidade visual identity Logistics speed visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8ff824121888977.60cf34015d213.jpg)
![brand identity branding creative delivery delivery service identidade visual identity Logistics speed visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7f742e121888977.614da14a2b8bc.gif)
![brand identity branding creative delivery delivery service identidade visual identity Logistics speed visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5869e1121888977.60cf12995f1f3.jpg)
![brand identity branding creative delivery delivery service identidade visual identity Logistics speed visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c5fe6f121888977.60cf12995eb5c.jpg)
A non-conforming identity has been created for the company, one that makes it stands out amongst competitors and other players in the industry. From the logo to the identity system, it's a tremendous shift from the norm.
![brand identity branding creative delivery delivery service identidade visual identity Logistics speed visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b178fe121888977.60cf19c56c76e.jpg)
![brand identity branding creative delivery delivery service identidade visual identity Logistics speed visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e1c707121888977.614da14a2c1d4.jpg)
![brand identity branding creative delivery delivery service identidade visual identity Logistics speed visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4b3dab121888977.60cf19c56ba2b.jpg)
![brand identity branding creative delivery delivery service identidade visual identity Logistics speed visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/593984121888977.60cf19c56a366.png)
![brand identity branding creative delivery delivery service identidade visual identity Logistics speed visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bab0f1121888977.60cf19c56c1b1.png)
![brand identity branding creative delivery delivery service identidade visual identity Logistics speed visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3aa05c121888977.60cf19c56cf73.jpg)
![brand identity branding creative delivery delivery service identidade visual identity Logistics speed visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e592ee121888977.60cf19c56ab24.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1a70bd121888977.60cf1b26046ed.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c57be6121888977.60cf1b2603aa6.jpg)
![brand identity branding creative delivery delivery service identidade visual identity Logistics speed visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f410eb121888977.60cf34015d817.jpg)
Client Review
Paul Kelly did a great job in capturing and interpreting the vision for our company. He created an identity that speaks volume about what the company does.
Adesiji Arowosoki
C.E.O Four E Logistiks
![brand identity branding creative delivery delivery service identidade visual identity Logistics speed visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9db7cf121888977.60cf34015cad4.jpg)