Bohan Zheng's profile

Final - Target Audience and Concept

Target Market

The product aims to target audience who want to control their social media obsession. Otherwise, it would not be effective when installing in public devices for multi-users. As the
result, the primary target could be interpreted in the list:

Male/Female
Students/Teachers
Users who have own technical devices
Users who have demand of self-control
Educational institutions
Library

The research indicates that, the age of target audience is around 18-25 years old, includes a number of young employees. In addition, students and teachers are involved in educational institutions which could be our potential target.
Concept 1
Customize

This is the main function of the app.
When app starts working, it will collect past data from user's phone.
App will provide blocking options with advanced choices what users want to block. Those apps are arranged in chronological order, the most distracted one will on the top of
list.
The more distracted apps user chooses to block, the more reward points they can get.
For some apps with low used frequency, the time of block could be depended on how long
users have focused before, except users want to choose 'block all the time'.
The information of customize needs to include subject/major, school, rest day and
preference of reward.
After setting up all the options, it will simulate several possible schedules for
recommendation that users could adjust or edit.
Concept 2
Achievement system

The app will record their progress as achievement and provide achievement rewards to
users who advanced their ability of self-control.
Users could spend achievement points to exchange reward.
When users complete the quest, which is following the instructions, they will engage the
achievement points.
In the rest day for each week, the reward shop will open, that those achievement points
could exchange items.
Reward would not include virtual items, only material object, such like coupon or ticket.
All of the reward can be used in reality, in order to encourage users to leave their technical
devices.
Concept 3
Assistance

This is the help section for users who are not feeling confident in their school life.
Assistance function include two main parts, online meeting and ‘drifting bottle’.
If users follow the instructions very well in a period of time, assistance function will open.
Each week, users could make an appointment for online meeting with experienced teacher,
in order to solve their problems.
The problem could be anything, assignment support, counseling, even though career
suggestion.
Users can also type their question and put into ‘drifting bottle’, if they don’t want to book
the online meeting.
To avoid distraction of notification. In this case, the feedback of drifting bottle will send
after a whole week.
Final - Target Audience and Concept
Published:

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Final - Target Audience and Concept

Published: