Marriott Hotels & Resorts wants to attract new customers by providing reasons to travel to their European destinations throughout the year. They wanted to reach out to the next generation of traveller and show them that Marriott were the right brand for their cultural adventures.

 

I identified  a calendar of culturally relevant events taking place across Europe, that would be of interest to the target audience. Then created a campaign that encourages the global traveller to attend these events; 

staying with Marriott in the process.