American Express: A student project
On every American Express card, a portrait of a gladiator sits in the center as the symbol of the company. We personified this gladiator as your companion and purchasing guardian that is with you everywhere you go. Thus, the "Purchasing Guardian," Campaign was born, complete with ambient advertising and a TV storyboarding spot.
Design: Bailey Fortenbaugh, Michelle Deason, Lauryn Smith
Copywriter: Cole Peters
Ambient 1: Bus shelter
Ambient 2: Buildingside poster
Ambient 3: Highway Billboard
TV Spot Storyboarding: hand illustrated by Michelle Deason
