GrabNow - Tutorial Gak Pake Nunggu

Grab launch their new features that competitor doesn’t have, GrabNow. GrabNow is the features that enable people to get driver without having to wait for booking the trip. It’s fast because all you need is just find a driver, pairing through app and you can go. So how we demonstrate our fast features? The solution is to demonstrate it through 5 seconds ad in youtube ad, So the main message is delivered within the first 5 seconds of the ad, and when people skip the ad after 5 seconds the message is already deliver. The video is quite success, the number of rides using GrabNow is rise by double digit within the first 2 weeks