Labeled
Brand Identity | Social Impact Campaign
Brand Identity | Social Impact Campaign
Asian cultural stereotyping is very overlooked in our society and also very relevant to the current pandemic. With the help of ten other Asian-Americans of various cultural backgrounds, I’ve created this campaign to bring awareness to the stereotypes Asian-Americans receive throughout their lifetime.
Stationary Set
“As a Chinese American lesbian woman, people want to think I am much younger, dependent, and submissive than I am.”
— Kaye Lin, Age 24
Socials
Instagram Posts
Posters
Throughout this process, I surveyed ten Asian-Americans of various cultural backgrounds. Half of them were adopted as a young child, the other half grew up in a predominantly Asian household. The surveys truly allowed me to gain insight on how much larger an issue this is then many people think. Growing up, I tended to feel ashamed of my ethnicity and the parts of me that made me different from the rest of my friends. Now, I embrace those features all the way from my chink eyes to my height. I hope though this project it allows outsiders and even those of Asian descent to see the bigger picture and gain knowledge on the cultural stereotypes we tend to forget about.
More content is on the way, stay tuned!
