This was presented as a part of a pitch presentation made to Bank Sohar, Oman.

The core strategic thought:

In the Age of You, people want to be in control of their lives and, specifically, to personally design the way they want to live. People use brands as vehicles to achieve it. The core strategic thought ‘bank of vision’ understands today’s need for transparency and simplicity to help customers with all their banking needs.

Sohar International provides a crystal clear view into its customers financial choices (possibilities) and financial life. Giving customers real-time visibility and control.

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