Korie Cull's profileTeresa Cull's profile

The Sole Supplier — Branding

Multiple Owners
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Introduction

In September 2019; Cull & Nguyen were invited to Greenwich, London to pitch a new brand identity for The Sole Supplier; Europes largest lifestyle website for sneakers serving over 3 million active monthly users. Established in 2013, The Sole Suppliers mission was to answer a problem that many 18-30 year olds have; Where can I find the latest, most exclusive trainers? Now receiving over 5 million page views from over 2 million footwear lovers per month, The Sole Supplier curates news and information on major footwear releases from around the world. After a successful meeting with the CEO George Sullivan and CMO Dan Timcke, Teresa Nguyen and Korie Cull set out to create a memorable, bold new brand that spans across generations.

View The Interactive Brand Guideline (Desktop Only)






The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design



The Sole Supplier branding app design Korie Cull Nottingham Teresa Nguyen brand identity brand guidelines Logo Design






Teresa Nguyen
Design & Motion
Teresa@cullandnguyen.com

Korie Cull
Art Direction
Korie@cullandnguyen.com

View The Interactive Brand Guideline (Desktop Only)


The Sole Supplier — Branding
Published:
Korie Cull's profileTeresa Cull's profile
Multiple Owners

Owners

Korie Cull's profile
Cupertino, CA, USA
Teresa Cull's profile
Nottingham, United Kingdom

Credits

Teresa Cull's profile

Project Made For

user's profile
Cull & Nguyen

The Sole Supplier — Branding

Back in September 2019; Cull & Nguyen were invited to Greenwich, London and asked to create a new brand identity for The Sole Supplier; Europes l Read More

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives