"Assets and liabilities"
Your assets and liabilities. It’s often the first thing that financial institutions look at when deciding how to treat you, what risk profile you represent or what you qualify for. But the thing is, someone’s assets and liabilities go way beyond merely physical objects or numbers on paper. And yet, they’re ignored or underestimated daily.
Our ad taps into this insight, by showing everyday South Africans narrating a formal letter listing their assets and liabilities, turning the traditional notion of what they should be on its head.
Our ad taps into this insight, by showing everyday South Africans narrating a formal letter listing their assets and liabilities, turning the traditional notion of what they should be on its head.
Credits:
Account Management: Samantha Milne
Agency: King James Group SA
Agency Art Director: Moe Kekana, Prabashan Pather
Agency Producer: Ananda Swanepoel,Kathi Jones
Animation Company: King James Digital
Animator: Daniel Zoeller
Art Director/Stylist: Adi Koen
Brand Representative (Client): Louisa Mazinter
Chief Creative Officer: Alistair King
Cinematography: Deon Van Zyl
Creative Director: Nkanyezi Masango
Editing Company: Left Post Production,Bladeworks
Editor: Saki Bergh
Executive Creative Director: Devin Kennedy
Film Director: Paul Ward
Film Production Company: 0307 Films
Media Agency: Planet Media
Post Production Facility: Left Post Production
Producer: Martina Schieder
Recording Studio: The Workroom
Sound Designer: Stephen Webster
Strategist: Rose Kotze
VFX Operator: Jean Du Plessis
Writer: Nkanyezi Masango,Susan Van Rooyen
Agency: King James Group SA
Agency Art Director: Moe Kekana, Prabashan Pather
Agency Producer: Ananda Swanepoel,Kathi Jones
Animation Company: King James Digital
Animator: Daniel Zoeller
Art Director/Stylist: Adi Koen
Brand Representative (Client): Louisa Mazinter
Chief Creative Officer: Alistair King
Cinematography: Deon Van Zyl
Creative Director: Nkanyezi Masango
Editing Company: Left Post Production,Bladeworks
Editor: Saki Bergh
Executive Creative Director: Devin Kennedy
Film Director: Paul Ward
Film Production Company: 0307 Films
Media Agency: Planet Media
Post Production Facility: Left Post Production
Producer: Martina Schieder
Recording Studio: The Workroom
Sound Designer: Stephen Webster
Strategist: Rose Kotze
VFX Operator: Jean Du Plessis
Writer: Nkanyezi Masango,Susan Van Rooyen
