Handcrafted, Fresh, Every Day.
The goal of this project was to create a collection of videos to support the long term brand vision and strategy of Krispy Kreme. The videos are designed to educate customers that every doughnut is handcrafted, every day.
Original Glazed® - Same recipe since 1937, the original, the best. Every doughnut is made locally and delivered to stores every morning to ensure customers get the freshest products every time.
Chocolate Dreamcake
Chocolate Sprinkles
Strawberries & Kreme
Salted Caramel Cheesecake
Lemon Meringue
Behind The Scenes