—  Hard Media was my Graphic Design final year project. I had to design a visual grammar for a huge event with talks, exhibitions and film screenings about pornography in visual arts, web and cinema, finding unconventional ways to present such a spiky and taboo argument. 

— The campaign consisted of 9 posters (6 main posters with and without program of the event, 3 with the main exhibitions), 3 billboards, 1 folding flyer, 2 playbills  and a booklet with the full program.

— I decided to connect my visual to classical nudity. Here's why I turned the models' skin grey as stone. And I imagined those statues shattered in a zero gravity room. Annihilating the sex-related body parts and relating figures to geometry with lines crossing those empty spaces I tried to convey the erotic tension and push the audience into a more in-depth scientific-like approach to this arguments, though remaining captivating to the eye.

— Same workflow was applied to the logotipe "HARDMEDIA". Using the amazing Luke Lisi's Homestead font, consisting of three different patterns, once disjointed provided useful symbols to be used as visual grammar and decoration, linking again to that "scientific look" typical of anathomy illustrations.