To help the U.S. Postal Service sell the benefits of direct mail to major brands, we created the Branding Through the Mailbox program. As part of this program, we developed sample mail pieces that the Postal Service sales team could use to show these brands how direct mail could promote their products. With fuel costs on the rise, this self-mailer positioned Jiffy Lube's services as a way to save at the pump. It included gas-saving tips and a gift card offer to help open and response rates.
Jiffy Lube Gauge Direct Mail: Outside Front
Jiffy Lube Gauge Direct Mail: Outside Mailing Panel
Jiffy Lube Gauge Direct Mail: Inside Spread
Jiffy Lube Gauge Direct Mail: Inside Left (for copy)
Jiffy Lube Gauge Direct Mail: Inside Right (for copy)
