Research, Strategy & Concept Designs for the #1 Ball in Golf
The branding process included frequent client and vendor meetings, competitor and adjacent-industry research, investigation of new materials and printing-process offerings, brand evaluation and positioning, typography, and... a substantial amount of concepting and design. Direct involvement in these processes offered a cogent perspective for both the immediate project and branding/packaging for an industry leader.
With respect for a valued past client and an understanding for the competitive nature of the retail environment, images of this project's conceptual designs are not being shared publicly.
With respect for a valued past client and an understanding for the competitive nature of the retail environment, images of this project's conceptual designs are not being shared publicly.
The two premium brands within the family were the primary focus of this branding project. The finalized designs below were are direct result of this collaborative process, as finalized by Titleist's internal design team.
