Finding your way around financial sites isn't easy. Finding your way around the tricky world of mortgages isn't easy either. The Freestyle mortgage site puts the user in control - functionality, page layout, imagery and design are about ease and freedom. How do you stand out advertising on cluttered, financial websites? With a bright colour and simple shapes that morph into objects that convey the flexible and free nature of the products. The result? Tens of thousands of customer requests for mortgages in the first six months and winner, Best Financial Website and Marketing Campaign in the Interactive Marketing Awards.
