"Energy House Calls" Reality Series Program - PG&E

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Client: PG&E

People in California have extremely high energy bills. Studies found they only think about their energy usage an average of 7 minutes a year. Not a lot of time.

In order to get over that hurdle and help customers save money on their energy costs, we created a do-it yourself reality series that showcased the benefits of PG&E programs and tips to save money in in their own homes. With the help of our experts the content shows regular customers making upgrades and behavior changes to show how easy it is. All of the improvements and tips were also provided online so that everyone could take advantage of this knowledge.

Energy House Calls was a fully integrated campaign that covered Branded Content, Digital Advertising, Retail Partnerships, Digital Retail Kiosks, Traditional Advertising, and even a Mobile Tour.

The video overview explains the details below.

Watch the series:

EnergyHouseCalls.com