Project: Mickey and Minnie's Runaway Railway - Immersive Theme Park Ride
Locations: Walt Disney World (Orlando, Florida) and Disneyland Resort (Anaheim, California)
Role: Integration Producer and Media Producer
Goals:
Create a groundbreaking attraction that transports guests directly into the whimsical world of Mickey Mouse cartoons.
Deliver a seamless, immersive experience from the moment guests enter the queue.
Elevate classic Disney storytelling with innovative multimedia effects, interactive storytelling, and a multisensory experience.
My Contributions:
Designed immersive queue line environments, incorporating props and storytelling elements to engage guests in the ride's narrative.
Collaborated with lighting, SFX, media, audio and animatronic teams to synchronize multimedia events for maximum impact across the attraction.
Developed oversized show sets utilizing physical elements, blacklight effects, and projected media to create a dynamic and multidimensional cartoon world.
Challenges
Seamlessly blending traditional theme park design with cutting-edge multimedia technologies.
Achieving perfect synchronization of lighting, sound, and mechanical effects to maintain the illusion of a living cartoon.
Results
Winner of the prestigious 2021 Thea Award for Outstanding Achievement.
Critically acclaimed for its innovative storytelling and immersive design.
A fan-favorite attraction driving increased attendance and guest satisfaction.
