ABCMART VIỆT NAM'S PROMO VIDEO
In March 2024 I got a chance to work with a sneaker wholesale distributor from Japan and it was a fascinating experience from beginning to end. I have been a fan of Asics for a long time and this time really get to work with them has been an honor.
They had an idea of promoting these new released sneakers through the art of street dance or breaking, as ABCMART is the main sponsor of an annual breaking event called BADASS CITY based in Saigon, Viet Nam created by Yusei Saito. Through the dynamic and artistic movements of these breakers in the video, we can visualize the beauty of the form and shape of the promoted sneakers.
This is the longer version of the video (90s)
And this is the shorter version that they put on the screen in store
Here is the shot list I made before the shoot, it's roughly a brief one but generally structured my production day.
Thank you ABCMART for this opportunity and hope you guys can enjoy my work !
