I decided to animate a new logo to update from the logo I had illustrated in 2019. I used and adapted a font by type designer Tobias Frere-Jones called Asphalt, that was cleared for both personal and commercial use. I took inspiration from a company named Biofabricate that I've admired for years and loved their animated logo. I wanted my
logo to have a fun cartoon aesthetic that would showcase my love of pattern and digitally drawn illustrations.

Concept sketches and animation ideation.

Drawing assets in Procreate.

Assets for animation.

Frame by frame animation in Photoshop.