YAYA
Children's Soft Toy Brand
YAYA is more than just a children's soft toy brand – it's a companion designed to uplift, comfort, and foster a sense of security in kids. With a mission to spread joy, our team embarked on a journey to create a brand that resonates with the playful spirit of childhood.
In our quest for the perfect visual identity, we selected Adobe Rooney Sans Black for its bold and bubbly demeanor, perfectly encapsulating the essence of playfulness. For our color palette, we chose navy blue to symbolize tranquility and safety, complemented by warm pastel tones for a cozy feel.
Our logo type, adorned with soft warm hues, captures the essence of fun while aiding children in recognizing and pronouncing the brand name – "YAYA."
