THE CHALLENGE
Need to develop simple, but attractive
and expressive logo design for a new
streetwear brand Jetali Katore.
The logo and the style surrounding
should create the atmosphere
of luxury, style and absolut comfort.
The mood of the brand:
simple;
playful;
timeless;
special;
charismatic;
balance of seriousness & fun.
It is important that the logo scaled
well to fit the brand identity items
of all sizes.
DECISION
The logo consists of the logomark
and font.
The logomark is the central part
of the composition. It is represented
by Pegasus which has a special
*meaning & very positive symbolism.
The logo font is simple, clean
& timeless. Due to its classic shape
it will stay actual & attractive for ages.
* Pegasus, the beautiful winged horse
reminds us that ultimately we were born
to experience & express happiness
& freedom.
This magnificent creature comes to us
in our time of greatest need, to lift us
above the ordinary to take us
to experience something extraordinary,
to places & times that are alive
in the dreams of our hearts.
