This project was created for Graphic Design III at Ivy Tech Community College. The objective was to create a rebrand campaign for Strata International Airlines.

The theme of the campaign is “Strataflies when you’re having fun!” The emphasis is placed on the idea of a fun vacation in the sky. With a target audience of 25-35-year-olds, the logo features colors reminiscent of a sunset and a sparkle icon that can be used in a repeat pattern that feels like confetti evoking a fun atmosphere. Bright colors give the campaign a vacation feel and design elements were collaged to create a friendly, fun, and engaging campaign. Participation and interaction with Strata are encouraged and stressed throughout the campaign with the use of an original app, Instagram hashtags, luggage tags that can be won through social media, and photo opportunities at the airport.