Until recent years, raising capital from the general public was very difficult and confined to extremely wealthy investors, known as accredited investors. The JOBS Act (Jumpstart Our Business Act of 2012) expanded and democratized regulations surrounding investments in private securities, allowing companies to publicly advertise their investment opportunity so that everyone has an opportunity to invest. The JOBS Act’s crowdfunding offering, Regulation Crowdfunding (Reg CF), opened new avenues for non-accredited investors to support startups, small. and medium-sized businesses.

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