Piperlime got its start as Gap’s online shoe company. We created the brand’s original logo and packaging and have been working with them ever since. After the company expanded from only shoes to online garments and accessories, its popularity allowed it to open its first physical retail store in New York’s trendy Soho district.

The brand is unique in that it positions itself extremely well between high end and high street, offering a collated collection led by Rachel Zoe, an American fashion stylist well known for her work with celebrities. The store offers something for everyone no matter what the budget.

In taking the brand to the next level, we wanted to add more of a fun, personal touch, allowing the logo to be used as an illustration and instilling a sense of humor: “A lime really is just a lemon with an elevated sense of style.”