CAPTURE is a fuel company created by the collaboration of Greenpeace, Tesco and Carbon Engineering. Carbon Engineering creates clean fuel out of the air using Direct Air Capture technology, which can deliver large-scale negative emissions by removing carbon dioxide directly from the atmosphere. This can significantly reduce the carbon footprint of transportation by creating clean synthetic fuels made from air, water and renewable power.
Tanker Trucks would be rebranded to advertise the fuel it carries. Along with a collectable series of air fresheners with fun facts about each animal, available to buy in Tesco petrol stations, that raise awareness for animals affected by climate change and to promote clean air. A percentage of money from the purchase of fuel and air fresheners goes towards Greenpeace projects.
The animal illustrations provide a visual incentive to the target audience to consider the lives of animals affected the by climate change as they cannot help us stop it, and that it is ultimately down to us to stop climate change for them.
Gas pumps would be redesigned for the brand, influenced by the 1960s gas pumps, the CAPTURE gas pump would sport a circular interactive screen that would display an editorial piece talking about Carbon Engineering and how they make the fuel.
The editorial piece consists of bitesize chunks of information on each screen, making it easy and manageable to read. The idea behind the editorial piece is to inform the public about the fuel and how it is different from other types, it’s important to let people know the difference they are making to encourage them to take further steps into helping stop climate change.
