Gigi Cowan-Bondick was active in grant disbursements for the Concord Carlisle Community Chest during her time with the organization. A professional photographer, Gigi Bondick now uses photography to enhance the brands of companies in Concord, Massachusetts.
Many companies take photographs for granted. What they do not know or fail to acknowledge is that the quality of their photographs equals the value of their brands.
A brand’s identity is the first thing customers see and the last thing they remember about a company. In a digital world where consumers are bombarded with images, standing out is difficult.
Companies that do stand out have built strong brands that command fierce customer loyalty. Therefore, companies must spend more time with professional photographers, idealizing unique imagery that captures customers’ attention and tells the brand’s story.
Some small business owners are reluctant to get professional photographs because of the cost, opting to take pictures with their phones, or worse, use downloaded images. They fail to see that professional photographs have a higher quality and capture their brand’s authenticity.
Photographs are more than just images - they are forms of visual communication. Taken professionally, photos speak directly to a company’s target customers.
Many companies take photographs for granted. What they do not know or fail to acknowledge is that the quality of their photographs equals the value of their brands.
A brand’s identity is the first thing customers see and the last thing they remember about a company. In a digital world where consumers are bombarded with images, standing out is difficult.
Companies that do stand out have built strong brands that command fierce customer loyalty. Therefore, companies must spend more time with professional photographers, idealizing unique imagery that captures customers’ attention and tells the brand’s story.
Some small business owners are reluctant to get professional photographs because of the cost, opting to take pictures with their phones, or worse, use downloaded images. They fail to see that professional photographs have a higher quality and capture their brand’s authenticity.
Photographs are more than just images - they are forms of visual communication. Taken professionally, photos speak directly to a company’s target customers.
