Newsletter redesign for bofrost
bofrost had different target groups that needed to be addressed individually. With the available data of the shopping behavior of each target group, we created a newsletter template that could be individualized accordingly. We wanted to transmit how easy and convenient meals are prepared using bofrost products. Therefore, we chose a restaurant menu as an opener. The choice of the imagery and the tone communicated the high quality of the products. The segments of the newsletter were created to be easily adapted for every new newsletter as well as the different target groups and resulted in a clear increase in sales.
