Defining our audience via Personas helped to develop meaningful communication as well as an efficient process. These personas assisted in conducting Competitive Analysis, streamlining design decisions, refining business goals and iterating content strategy.
All content was arranged and phased out in the Sitemap and shared amongst the team. It was often utilized for project management (iteration notes, schedules, assignments, estimates, etc.).
All interaction elements were tested and communicated to development consultants using Rapid Prototyping techniques.
Project Specifications were generated in order to document the process, review and keep track of all evaluated assumptions, thereby improving efficiency.
