SIPLah Pesona Edu - School Supplies Marketplace

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Background

SIPLah Pesona Edu is an educational & school supplies marketplace. In order to fulfil regulations that made by The Indonesian Ministry of Education and Culture, SIPLah is made by a certain system - designed following rules and policies. The main task I do on this project is to do a redesign on the previous website.

Problems found on the previous website

Unstructured Layout

This problem is clearly have the most impact on the usability - as user oftentimes misguided by an uncertain visual hierarchy.

A not-so consistent elements

Each elements on the website seems not to meet each other in making such a whole concept of look & feel.

Solution

Designed for what matters

Focus on usability and accessibility. I don’t do much aesthetic treatment, instead I just focus on make a good contrast of every elements and actions (CTAs, links, etc.) that enhance clarity of the website.

This website is already a set of high complexity. I thought it won’t be right to make it looks fancy - as it add some more complexity by look and feel.

I aim for ‘just-right’ look and feel - not too much, yet not too less

Ease to use

Avoiding TMIs and make a well-organized layout. Elements are placed on a certain group that fill ‘common’ space in order to make an easy-intuitive sequence of interaction