Esse Change is a new variant product from Esse that has two different flavors in one cigarette, mild and apple mint. The challenge was to create a communication that makes a strong relation between Esse and click the crystal ball to get another flavor.
Showing the different cigarette sensations on many different kinds of situations. Esse wanted to deliver a message, just click Esse and you will get another sensation to change your mood and feeling, by creating a strong tagline Click to Change.
