Even if some have the misconception that web design is a simple thing, creating one for a healthcare insurance provider can prove difficult. These companies want different things compared with businesses from other industries because they address a certain audience that has specific needs. And this is not all, what healthcare companies want when they create a website is often different from what their users expect to see when accessing their web page.

If you need extra proof that bad design is the factor that keeps people away from certain insurance providers’ websites, here are some facts:

50% of patients research online before they choose a medical provider

95% of healthcare providers think their website is the one that drives new businesses for them the last year

80% of people are not satisfied with the websites healthcare-related companies have understand complex pieces of information in a simple way. They need to understand the message without a specialist’s assistance.

It’s the moment health insurance companies to adopt the concept of data visualisation because it can influence their success. Traditionally, this term was broadly used when speaking about business intelligence tools, but lately the concept has started to be used in content that influences consumers’ behaviour.

When building a website for the healthcare industry, it’s simple to use this principle to generate content because the final product has to help users easily understand complex pieces of information in a simple way. They need to understand the message without a specialist’s assistance.

It’s recommended insurance providers to inspire from Fitbit’s design when they create a web page. This company managed to deliver information better than any other one from a data visualisation perspective. The fact that the users have no issues in understanding how good they are doing from a fitness perspective makes the product the most successful one on the market.

The ideal website for a health insurance company is the one that has an intuitive design that relies on simple data visualisation technique.

Everyone was at least once at the doctor, and the medical staff spoke a language they couldn’t understand. They were speaking English, but somehow the patient wasn’t able to understand the words and the sentences were playing a trick in their minds, so they had no idea what the doctor was telling them.

Health insurance providers also use a jargon that makes sense only to the people who are daily exposed to these terms, and their clients have difficulties in understanding the message they want to share. A recent study shows that technical jargon is one of the main factors that are clouding specialist-client communication.

When we expand this to how to create a website, we understand that it’s crucial to create the content in a way that the average people have no problem to understand. The web page should provide information that

Explains what the product is 

Tells the client when they can use it 

Recommends them to get in touch with experts

It highlights the benefits they get

For businesses from all industries, not having a mobile friendly website is preposterous. Even when working in the health insurance industry companies should build or redesign their websites to work great on mobile devices, because 50% of people are browsing the internet with the help of their smartphone or tablet.

The healthcare-related companies fail to understand this and it’s the web developer’s job to explain to them why mobile-friendly pages are the most successful ones on the market.

Nowadays, smartphones are comprising more than half of internet traffic and companies need to make sure their users have a great experience when checking their website.

The key to staying ahead of the competitors and to deliver the users the product they expect is to perform user testing for health insurance that gathers information on how to adjust and change the website to meet their requirements. It’s recommended to test the website with real clients before launching it because it ensures you a competitive advantage online.

The last aspect the web designer and the health insurance provider have to consider is the navigational structure of the page. It’s vital for the success of the page, it to be a simple and intuitive resource. The website taxonomy is the way the webpage is organised for the users.

It’s important it to make intuitive sense when they scroll down, search for information and go from one page to another. The principle behind this is simple, the page should be organised in a way that reduces the effort of the user when searching for information. They should understand quickly how the page is structured and where they’ll find certain pieces of information. If the users don’t need assistance to find the information they are looking for, the page will meet their expectations, and the company has greater chances to retain them as clients.

Videos and visuals can educate people, and all healthcare-related companies should use these tools to inform their clients on their terms. All updates should be listed on the homepage of the website, and if they come in the form of a video or image, they’ll catch the users’ attention.

Videos can also be used to communicate complex subjects, people would other way have difficulties to understand. As long as they are entertaining and conversational, they’ll meet the goal of the provider.

Every internet resource can present unique obstacles to overcome. Health insurers need to develop a strategy together with the web designers they hire to prevent confusion and to facilitate the user’s access to information.