The pivotal idea is "to recycle is (or could be) cool", so as to show recycling as a vital attitude that can also be trendy.

The logo has multiple graphic variations that take place on the different objects representing the letter "O". All of them are circular elements that happen to be the raw material from which Marisa Stinga produces her items.

The identity is also sustained by a claim which alsa varies but always reflects on recycling... "Less is more", "Creative recycling" and so on...

 

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