STATS PERFORM:
STATS and Perform officially combined creating the leading sports company in artificial intelligence and data, operating under the new name Stats Perform. Stats Perform is the market-leading sports technology company across media and tech, betting, and team performance by revolutionizing the richest sports data with unrivaled artificial intelligence.
This is the logo and process for the two merged companies.
PREVIOUS STATS LOGO
PREVIOUS PERFORM LOGO
LOGO IN USE ON HOMEPAGE OF NEW STATS PERFORM WEBSITE
LOGO DEVELOPMENT:
Right from the start I got rid of the "sunburst" on Perform's logo, but that ended up being a must-keep from the executive team. The original direction given was to combine the two logos, maintaining simplicity, with a symbol or feeling of merging, and incorporate some sort of gradient since STATS uses a red/orange gradient and PERFORM uses a dark blue to light blue gradient.
The compromise was to use the Gothic typeface of PERFORM and the red/orange gradient of STATS.
