Previously, a user would add an item to cart and would be taken directly to their cart. We looked at data and realized that 50% of people were coming back to the purchase page and another 25% of those people were going back to search. We realized that people were not done with their shopping journey. We explored three ways of reducing this friction. We also partnered with the merchandising team to show complementary items. 

This is the most lightweight version of the feature. A module pops down from the global header to confirm the item was added to a users cart.

This option would allow a user to see rows of merch. We called this the "would you like fries with that option".