Umpqua Dairy acquired a new delivery vans for use in metro areas. The large delivery trucks are difficult in some downtown areas and the new, much smaller delivery van was the solution. Intended to be nimble in traffic and taking up a smaller footprint (both in gas and in parking space) the new vans needed an updated look that fit the newly redesigned corporate identity while still looking clean and fresh. I created images of some of their most popular products and overlaid them in a family of products design. We highlighted one of their most popular ice cream flavors (Mountain Blackberry Revel) in a large bowl with spoon across the back doors. The dairy logo is across the hood of the van. The design was installed via vinyl wrap. The original van was so well received that several more were ordered.