This ongoing project isinspired and led by her slogan 'There Is No Such Thing As Rubbish Only RawMaterial' and follows that nothing she consumes or creates will EVER BE THROWNAWAY. It will continue to function as a constantly evolving idea that willchallenge the viewer to reconsider the pervasive culture of ‘throw-awayism’ aswell as what counts as a raw material. The dream is to rid the world ofrubbish. She seeks to make the very word and concept obsolete.
The campaign, launched inMay 2009, was the start of the practice you see now and started as a postercampaign, much like Shepherd Fairey’s ‘Obey The Giant’. Armed with 3000 postersall bearing the words of the campaign ‘There Is No Such Thing As Rubbish OnlyRaw Material’ she took on the streets of Bristol using the technique of flyposting. Pamela does not askpermission to showcase her ideas, nor does she resort to the screaming tacticsof contemporary advertisers and mass media. Her black and white posters simply ask the passing viewer,in the politest of Futura font to reconsider how one consumes, what oneconsumes, and what becomes of the consumable when one is finished with it. The tactics she adopts areproliferation, viral marketing and repetition. The pervasive language of repetition seeks toconstantly challenge our perceptions of disposability. By putting her words out in the public sphere, sheis inviting the viewer into a state of complicity.
What I am selling is essentially an idea not a product. It is a concept, a narrative, an inspiration, an answer, a question, a tool, a thought.
The campaign, launched inMay 2009, was the start of the practice you see now and started as a postercampaign, much like Shepherd Fairey’s ‘Obey The Giant’. Armed with 3000 postersall bearing the words of the campaign ‘There Is No Such Thing As Rubbish OnlyRaw Material’ she took on the streets of Bristol using the technique of flyposting. Pamela does not askpermission to showcase her ideas, nor does she resort to the screaming tacticsof contemporary advertisers and mass media. Her black and white posters simply ask the passing viewer,in the politest of Futura font to reconsider how one consumes, what oneconsumes, and what becomes of the consumable when one is finished with it. The tactics she adopts areproliferation, viral marketing and repetition. The pervasive language of repetition seeks toconstantly challenge our perceptions of disposability. By putting her words out in the public sphere, sheis inviting the viewer into a state of complicity.
What I am selling is essentially an idea not a product. It is a concept, a narrative, an inspiration, an answer, a question, a tool, a thought.
