Alexander Mayes's profile

Sherwin-Williams Rebrand

So after seeing and realized how horrible the Sherwin-Williams logo was (In my mind it looks like the are covering the world in blood . . .) I decided to take it on to rebrand their logo.

My original concept was to change the overall approach to it.  Instead of a "Cover the Earth" I went with a more "Uncover the Earth" approach.  As in uncover the earth with Sherwin-Williams paint.

I thought their color scheme was ok, so I kept and when you're rebranding a company that has had the same logo for a long time, I believe it's good to include some of the elements of the previous logo.  But I thought the red didn't fit so I threw it out.
Orginal Sherwin Williams Logo
Sherwin Williams - Logo
Sherwin-Williams - Business Cards
Sherwin-Williams - Letterhead
Sherwin-Williams - Identity Package
Sherwin-Williams Rebrand
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Sherwin-Williams Rebrand

This was part of the a 4-piece project that I did for my Message Making class. This counted as one piece.

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Creative Fields