A brief was set by Elmwood design industry.
Based on Brexit I had to rebrand British Airways (BA) as if we had left United Kingdom and wales and are now England.
I wanted to keep the brand aesthetics the same as British Airways currently due to the airline being the flag carrier of the country it has to represents what ‘England’ stands for.
I believe I have portrayed this through the rebranding elements, with the two swish in the logo being different lengths represents the lengths in the England flag. I also restricted the colour palette to the colours within the England flag keeping the English feel to the airline.
