Forty years of the "bible" of the Brazilian economy_
A advertising campaign to a very special anniversary edition.
Client EXAME Magazine
Creative & Art Direction Sergio Araujo
Copywriting Tânia Micele
Photo Kiko Ferrite
Awards Prêmio Abril de Marketing (Best of year - 2013)
The campaign shows that many things have revolutionized the world in 1973 (Pink Floyd's most revolutionary album, the invention of the bar code, the first mobile phone call...). The launch of a special edition of EXAME magazine to talk about business and economy in Brazil was yet another of them, the publication has gained worldwide respect and is today consolidated as the most respected business guide in the country.
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T H A N K Y O U !
