BLOOM was a new yoga brand being developed by Sport Authority’s private label dept in 2014. This was my design concept for the brand look, which was one of the top choices within the executive team, however it was not chosen to move forward.
Trayl was one of many Sports Authority private label brands. I did not come up with this hangtag design, but updated details and created new illustrations as needed.
At the time I worked on this packaging at Sports Authority, Easton was packaged in all black boxes (as shown on left), which blended too much into the walls in their retail space. I was tasked with updating their brand appearance, and this was my proposed packaging design. It was being reviewed by Easton when I left SA.
