We knew our client didn’t need a print ad.

Our client had always advertised their fragrances in print. So for their new fragrance Gorgeous we skipped the print ad and created an online experience that allowed our audience to feel gorgeous.

We created an online atelier – bringing the world of fashion and fragrance to an audience who might never be in a fragrance ad, but could feel like they were.

We gave them creative control, because you cant tell a woman what will make her feel gorgeous, but you can give her the tools (and fragrance).