NIGHT DRIVE BRANDING
Start to finish process work developing the look and feel of a dance party extravaganza
Start to finish process work developing the look and feel of a dance party extravaganza
This Denver Dj Duo Shannon Kelly of Neon Knights and James Miles of Double//Shadow needed a look inspired by the fast paced adrenailine soaked films and music of the early 80's, The name of the night was undecided so I created logos for both ideas they had floating at the time. Below are the first concept sketches.
![brand night drive logos dope Retro 80's 80s vhs hotrod poster promo New Wave electro 1980s](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e7e0ca37409265.560667ff668a7.jpg)
The first Batch of drafts represent the "Audio Visual Disco" namesake and the second batch is the "night Drive" Moniker.
![brand night drive logos dope Retro 80's 80s vhs hotrod poster promo New Wave electro 1980s](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/cff9e937403875.560667c8c30c5.jpg)
![brand night drive logos dope Retro 80's 80s vhs hotrod poster promo New Wave electro 1980s](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2e71b737403877.5606699e828f9.jpg)
![brand night drive logos dope Retro 80's 80s vhs hotrod poster promo New Wave electro 1980s](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0efb4337403879.5606677e34e5b.jpg)
![brand night drive logos dope Retro 80's 80s vhs hotrod poster promo New Wave electro 1980s](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6d28d337403871.560667c8d0f44.jpg)
![brand night drive logos dope Retro 80's 80s vhs hotrod poster promo New Wave electro 1980s](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b56e2e37403873.5606659dd3d56.jpg)
![brand night drive logos dope Retro 80's 80s vhs hotrod poster promo New Wave electro 1980s](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c79dda37403881.560666a310e98.jpg)
![brand night drive logos dope Retro 80's 80s vhs hotrod poster promo New Wave electro 1980s](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ed9a8737403883.5606672406633.jpg)
![brand night drive logos dope Retro 80's 80s vhs hotrod poster promo New Wave electro 1980s](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/12f97737403885.560666a4c6a84.jpg)
![brand night drive logos dope Retro 80's 80s vhs hotrod poster promo New Wave electro 1980s](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/624ad537404643.560665a293e0b.jpg)
The guys decided the following logo (the version i called "Freddies Dead" after the Nightmare on Elmstreet movies). I set to work finding some 80's style color treatments to spruce up the logo.
![brand night drive logos dope Retro 80's 80s vhs hotrod poster promo New Wave electro 1980s](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/fdfac537404645.560669a4803e8.jpg)
![brand night drive logos dope Retro 80's 80s vhs hotrod poster promo New Wave electro 1980s](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d2a42037404647.5606678713973.jpg)
![brand night drive logos dope Retro 80's 80s vhs hotrod poster promo New Wave electro 1980s](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/83a78f37404649.560669a42404f.jpg)
![brand night drive logos dope Retro 80's 80s vhs hotrod poster promo New Wave electro 1980s](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8631d837404651.5606672c0c1c9.jpg)
![brand night drive logos dope Retro 80's 80s vhs hotrod poster promo New Wave electro 1980s](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/150dd137404653.560667ce1962c.jpg)
![brand night drive logos dope Retro 80's 80s vhs hotrod poster promo New Wave electro 1980s](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8e59d237404655.560667d10e0de.jpg)
The sound of sultry dance music dripping from the sports cars speakers informed the design direction for the promo materials. I wanted the images to evoke the sounds of midnight rambling, tail lights of passing cars bleeding into fond memories of last nights dreams.
![brand night drive logos dope Retro 80's 80s vhs hotrod poster promo New Wave electro 1980s](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b611a037404657.5606672c9919b.jpg)
![brand night drive logos dope Retro 80's 80s vhs hotrod poster promo New Wave electro 1980s](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6558b737404659.560667869d12d.jpg)
![brand night drive logos dope Retro 80's 80s vhs hotrod poster promo New Wave electro 1980s](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7aef2737404661.5606659e213a6.jpg)
![brand night drive logos dope Retro 80's 80s vhs hotrod poster promo New Wave electro 1980s](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6244b137404673.5606672cf3479.jpg)
![brand night drive logos dope Retro 80's 80s vhs hotrod poster promo New Wave electro 1980s](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d548a937404675.560666ac3044b.jpg)
![brand night drive logos dope Retro 80's 80s vhs hotrod poster promo New Wave electro 1980s](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/860f0f37404677.560669a4bde25.jpg)