The challenge
Fiordland Mobile Hot Tub Hire offer unique luxury outdoor experiences. The team can deliver soothing, therapeutic hot tubs to any Southland location – no matter how remote. Our role was to establish the brand essence and translate that into a visual identity – reflecting their unique business as a market leader in the New Zealand tourism industry.
The strategy
When creating the identity, we focussed on the most important brand components. These were identified as relaxation and therapy, as well as an indulgent unique experience. The livery therefore has a luxurious feel, with the use of warm tones and reflective finishes like foiling.
