Richard Wiersma's profile

PAQUES Global HR Campaign/Program

PAQUES is a global partner in purifying water and biogas. With roots in Dutch agriculture, the rapid expansion worldwide (Europe, North and South America, India, China) called for a universal company manifesto with the purpose to implement nine corporate values. I had the honor to develop and design the program into an HR-tool. It resulted in '9 VALUES - ONE VISION', a creative and fun tool that was implemented during eight months, and the program was a success.

As for the design of artwork, we published international symbols and basic colors in order to be as clear as one can be. The artwork was made in Dutch, Portuguese and English but boy, how the Chinese characters look beautiful.

Full international HR-Campaign. Four languages. Kick-off with an announcement poster and introduction program.
Next nine months one of nine values is introduced and highlighted.
Posters, an online program, screensavers, desktop calendars and mousemats were provided to support the program. Quite some work but worth every second.
Desktop icon for an online learning program.
PAQUES Global HR Campaign/Program
Published:

PAQUES Global HR Campaign/Program

PAQUES is a global partner in purifying water and biogas. With roots in Dutch agriculture, the rapid expansion wordwide (Europe, North and South Read More

Published: