Ponto ID
The company's name was the starting point to the development of this purpose. The word “ponto” (which means “point” in English) brings a lot of meanings to the reader. According to the dictionary, to point is the same as to indicate, to direct, to mark something, just to name a few. Starting from this premise came the symbol, drawn from the letter P, that points, shows a place, reveal the best solution. The shadow provides the sensation of depth of an object that serves as a reference. As a visual support, some icons that represent the segments the company operates through.
