Rondel Shipper and Gift Pack. Art Direction and Design. Rondel is a private label wine exclusively for Total Wine and Sprits. It was asked that since Rondel will be stacked for floor displays that the shipper be updated from a generic white shipper to something more interesting. The new design also had to work for all four SKU's ask cost prohibited the use of individually designed shippers. 

Rondel Gift Pack. Art Direction and Design. Rondel is a private label wine exclusively for Total Wine and Sprits. For the holidays Total asked for a gift pack featuring Rondel Gold. They requsted a simple black box that just featured the name and would give the perception of upscale and contemporary.