Falling, failing. The idea behind this student project was to create a brand book based of the fear of failing. It was inspired by urban chaos, the concrete jungle and the decay of things.
Even though there was no specification for a product or service (One of the challenges was supposed to be ambiguity) I imagine El Frakaso as pop up urban thrift shop. But instead of carrying your new acquired items in a beautiful bag, you carried them in a trash bag with a logo.
Like they said, some people’s trash is another man treasure.
Cover
